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All profitable cultural change (books, films, public well being), has a super-simple two-step loop:
AWARENESS
TENSION
–>Loop<–
It’s simple to concentrate on consciousness. Get the phrase out. Hype. Promo.
I believe that’s a mistake.
As a result of consciousness with out rigidity is ineffective.
The strain is like pulling again a rubber band.
WHY would somebody who turns into conscious take motion?
Is the motion to purchase the ebook? To vary one’s eating regimen? To vote?
After which the third step, so vital it’s typically ignored, is:
Why would the one who turned conscious after which skilled the strain and launch… inform another person?
So, to recap:
- Inform 10 individuals.
- Create rigidity among the many 10 in order that they take motion.
- The motion causes every of them to inform 10 individuals.
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