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Meta presents the power to regulate the place your advertisements seem. Perform a little digging to uncover which web sites, Fb pages, apps, and movies are displaying your advertisements. If mandatory, you’ll be able to prohibit the class of content material or which properties can present them.
First, let me clarify. There are a number of placements your advertisements would possibly seem on. This contains feeds, tales, Reels, apps, web sites, and extra.
In case your advert seems throughout the Viewers Community placement, the place did it seem particularly? Which apps and which web sites? In case your video was discovered inside one other video or Reel, which one?
When you uncover this data, you’ll be able to take extra motion. Let me present you…
Model Security
Inside your Advertisements Supervisor Instruments menu, go to Model Security.
Model Security presents Controls, Block Lists, Writer Lists, and Supply Stories.
Controls
Inside Controls, you’ll get entry to Stock Filter, Block Lists, Matter Exclusions, and Content material Kind Exclusions.
There are separate stock filters for Viewers Community and the remaining placements. You will have the choice of Full Stock, Customary Stock (Default), and Restricted Stock.
“Full” signifies that your advertisements could be proven wherever with out restriction. “Restricted” signifies that your advertisements will likely be proven on the most secure properties. These classes are outlined based mostly on dialogue of issues like tragedy or battle, debated social points, objectionable exercise, sexual or suggestive, sturdy language, and express content material.
Right here’s an instance for Tragedy or Battle.
You can even apply matter exclusions to forestall your Fb in-stream video advertisements from showing in on-demand movies (not stay) about particular subjects (Gaming, Information, Politics, Faith and Spirituality).
Lastly, you’ll be able to apply a content material kind exclusion to forestall your advertisements from showing on stay movies or non-partner publishers.
Writer Lists
Writer Lists exhibits the place your advertisements can seem, separated by placement.
Right here’s an instance for Viewers Community.
And right here’s Instagram Profile Feed.
This doesn’t imply that your advertisements do or will seem inside these properties. It simply signifies that they will.
Supply Stories
That is the way you view the place your advertisements truly appeared.
First, choose the location that you just wish to give attention to.
You may select a particular campaignThe marketing campaign is the muse of your Fb advert. That is the place you will set an promoting goal, which defines what you need your advert to attain. More or time interval.
Right here’s an instance for In-Stream Video placement. You’ll get a listing of the pages, content material sorts (stay video or non-live video), and impressions.
Chances are you’ll as a substitute see web page URLs.
When viewing Viewers Community, you’ll get a listing of properties that may embody web sites and apps.
What to Do With This?
You don’t essentially have to do something with this. However chances are you’ll be very cautious about which manufacturers and material you might be aligned with.
First, you’ll be able to obtain the Supply Report. Click on on the far proper to obtain your report.
You can even select to forestall your advertisements from showing on particular properties by blocking them. To do that, hover over the property that you just don’t like so as to add it to your Block Record.
To view your Block Record, click on on the left menu.
Ought to You Use This?
That is a kind of issues that I’m not all that apprehensive about. To achieve my perfect viewers, I’m not involved about the place they’re on the time after they see my advert.
On the similar time, chances are you’ll care about this. I think about this will likely particularly be the case in case you are in a delicate class and are not looking for your advert to seem on conflicting senstitve content material.
If that’s the case, your finest plan of action could also be to make use of the “Restricted” stock filter and matter exclusions. In any other case, you’re taking part in whack-a-mole by blocking the properties that you just see pop up within the writer lists and supply reviews. These lists will change every day.
Your Flip
Do you utilize these controls?
Let me know within the feedback under!
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