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Alex Cooper is aware of very effectively what a bumpy street the entrepreneurial life provides.
After just a few massive bumps, he discovered success with an internet online affiliate marketing website that he created in public and ultimately offered for $70k.
He additionally has a preferred YouTube channel WP Eagle, the place he shares the secrets and techniques to internet online affiliate marketing, WordPress, and content material creation, and far more. Actually, all of the movies of him creating the location he offered, and the story behind his journey, might be discovered on his YouTube channel.
Alex is especially artistic and likes to suppose exterior the field with regards to producing content material and getting e-mail subscribers. He’s continuously testing, experimenting, and sharing his findings on his channel.
Preserve studying to search out out about:
- Which of his tasks failed
- How he received into YouTube
- His ideas on AI
- The place his revenue comes from
- His advertising and marketing methods
- The opposite tasks he is engaged on
- How he builds hyperlinks
- His content material creation course of
- His intelligent technique for rising his e-mail listing
- His favourite sources and instruments
- The most important problem he is confronted
- His most necessary accomplishment
- His essential mistake
- His recommendation for different entrepreneurs
Meet Alex Cooper
My title is Alex and I’m from England however at the moment residing in Spain. I began working for myself round 20 years in the past.
My first firm was a Wifi set up firm that I finally offered for not very a lot cash. My second firm was a profitable web advertising and marketing company. It grew to a great dimension. We have been a number one Google companion and I received to go to occasions at Google in Mountain View.
Ultimately, I offered my share within the firm and that cash gave me the time and freedom to begin my subsequent challenge: producing content material for web sites and YouTube on my channel, WP Eagle.
Why He Created WP Eagle
I’ve all the time wished to do YouTube. I used to observe YouTubers rather a lot and was all the time in awe of their way of life. I used to be utilizing WordPress rather a lot on the time and I adore it, so it made sense to me to create content material about it.
I began doing easy tutorials on how you can create websites with WordPress and it grew from there. I now have 63,000 subscribers.
My content material has developed a bit as I now create content material on different WordPress-related issues like area of interest web sites, creating content material, and utilizing AI.
I try to publish a video each week and do a stay stream each week. My channel at the moment has 971 movies.
How A lot Cash Alex is Making
I earn round $7,000 to $8,000 a month. My revenue comes from many various streams, together with AdSense for YouTube and affiliate commissions from software program and companies I’ve made content material on prior to now.
I additionally promote my very own WordPress Theme, Popcorn Theme, designed for area of interest web sites and affiliate entrepreneurs. (And there is a new review of the Popcorn theme that you do not need to miss!)
December 2022 regarded like this:
Adsense: $512
Popcorn Gross sales: $6,031 (I share this 3 methods so it’s $2,010)
Jasper affiliate: $3,244.50
Ezoic affiliate: $1,117.29
Amazon Affiliate: $390.34
Plus there are a load of different smaller affiliate programs I’m in, one other few hundred in complete.
I used to work about 20 hours every week on my enterprise, however lately some stuff has modified in my life and I’m doing not less than double that.
His Prime Advertising Methods
I don’t actually market myself! Horrible proper? I simply attempt to make good content material and share it on social media and by way of my e-mail listing. For my content material websites, search engine marketing is my essential sort of promotion.
I believe the key to good content material is ensuring it delivers the knowledge the reader is in search of shortly and concisely. This implies reducing out any “fluff” or “filler” from the articles, utilizing good formatting like bullet factors, and writing in an easy-to-understand approach.
I at the moment have 2 essential public websites, Can You Wash It and Best Corn Popper. The primary one is an AI challenge.
The entire content material on this website has been created with the help of AI and it’s really doing rather well:
Finest Corn Pepper was a website I created for a tutorial and it’s doing effectively too, however has been drifting sideways lately with out rising:
Key phrase Analysis and Hyperlink Constructing
For keyword research, I exploit instruments like Lowfruits and SEMRush. I additionally use Google to get concepts from the key phrase solutions and questions sections.
As for hyperlink constructing, it’s positively necessary. I outsource the method to a buddy of mine who takes the time to search out extremely related websites for my niches. He then reaches out and sometimes is ready to get a hyperlink to my area of interest at a reasonably affordable value, between $100 – $300 per hyperlink.
His Content material Creation Course of
My course of has been to make use of a staff of writers. I give them some prompts on article construction and, in fact, the key phrases they should write about and so they do the remainder.
I discovered the writers utilizing ProBlogger. I made a video on the method. I don’t actually do any writing myself, solely the odd 1 or 2 articles. The three-4 articles are revealed every week by my VA.
Lately, I’ve been utilizing instruments like Jasper, ChatGPT, and Koala that use AI to supply content material. This has been working effectively.
Truthfully, I like all of them. Koala is my favourite in the mean time because it has options that help you create content material actually shortly, like with the ability to publish from it straight to WordPress.
My new challenge, Can You Wash It, has been put along with short-form AI-only content material, and it’s doing rather well!
I believe should you edit and publish AI content material so it turns into tremendous straightforward to devour and tremendous helpful, it may well do effectively in the major search engines.
Right here’s the Google search console for that website:
His E-mail Record
I’ve been rising my e-mail listing by giving stuff away, like full web sites! Actually, I simply ran a giveaway in March.
This works rather well for me by way of getting new subscribers. The shape for these sorts of giveaways all the time has a excessive conversion fee.
Alex’s Favourite Assets
I really like the guide Wealthy Dad, Poor Dad. It actually teaches you about earning profits. I additionally love Area of interest website woman on Twitter, Matt Giovanisci on YouTube, and Miles Beckler.
His Prime 3 Instruments
Properly, in fact, my necessities are my MacbookPro, my iPhone, and a good web connection!
By way of software program instruments, proper now the three most helpful instruments for me are:
- Canva, as a result of it’s so good for graphics, and many others.
- ChatGPT, which is nice for thus many issues, and
- Descript, which is such a quick video editor!
His Greatest Problem
My greatest problem could be Inspiration and motivation. This may be notably tough if different components of your life are inflicting points, resembling household. It’s very straightforward to get caught procrastinating or engaged on small components of what you are promoting that don’t really make a distinction.
His Most Necessary Accomplishment
Constructing a web site in public and promoting it was an awesome accomplishment for me because it proved to the world that I may do it and that it may be carried out. It additionally elevated my credibility as an educator on YouTube.
What He Needs He Knew When He Began
I want I knew that all the things takes longer than you suppose and that endurance is the important thing to most issues in enterprise. Preserve going, maintain working, and every single day you’re taking steps towards your desires.
His Greatest Mistake
That must have been taking funding into my firm. After I had an company in London we took investments and it destroyed the corporate.
They modified all the things about us that made us profitable. I ended up promoting my shares and leaving. After 6 months, the profitable firm I had based was bankrupt.
Though it appeared unhealthy on the time, and it was, it led me to do what I do now, so really perhaps it was the most effective factor I’ve ever carried out…
His Recommendation for Different Entrepreneurs
Be constant. Present up every single day. Be affected person.
The distinction between the people who make it and those who don’t is that those that make it maintain going.
Those that fail often simply stop when it will get a bit laborious, and it’ll get laborious typically.
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