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Nadia Bullock firmly believes that we have now the ability to “create our personal masterpieces,” and that is precisely what this bold and decided entrepreneur has been doing since she was 16. From hair stylist to content material creator, she has worn many hats over time.
Her greatest challenge is her music company, Musos Entertainment, which she unintentionally constructed whereas styling hair and serving to her husband together with his music profession. Immediately Musos is making 7+ figures per yr. However that is not Nadia’s solely challenge.
Covid satisfied her of the significance of diversification, so right now she has a number of ventures, together with a being pregnant journal and a mentoring and training enterprise.
Preserve studying to seek out out:
- The ins and outs of how Musos got here to be
- How the corporate operates
- Why rising her Instagram account was essential
- Why she wrote a journal for pregnant girls
- How she’s serving to girls flip their passions into revenue
- What occurred to her enterprise throughout Covid
- Her major advertising technique
- Her views on search engine optimisation
- How a lot time she spends on her enterprise
- Her prime sources and instruments
- Her greatest problem
- Her best accomplishment
- Nadia’s major mistake
- Her recommendation for different entrepreneurs
Meet Nadia Bullock
I’m Nadia. I’m from Vancouver, Canada, born into an Italian immigrant household however you could find me residing with my husband and a couple of little boys in sunny locations like Byron Bay and Bali all through our Canadian winters.
I’m an writer, award-winning entrepreneur, licensed hairstylist, content material creator, and mentor who lives by the idea that “Life is sort of a large canvas, and it’s by no means too late to create your individual masterpiece.”
I’ve an obsession with journey, wellness, spontaneity, and serving to others, and have spent my life intuitively pursuing my passions, creating a number of profitable enterprise ventures in several industries.
The place It All Started
My skilled background began at 16 once I picked up my first pair of scissors. I shortly turned an authorized hairstylist and spent my 20s working behind the chair, styling hair at NYWF and MFW, and instructing different upcoming artists as an AVEDA educator.
At 19, I took a break from hair and moved to Orlando, Florida, on their lonesome, the place I labored at Walt Disney World. The next yr, I moved to Monaco, Monte Carlo the place I labored 2 jobs: in a well-known hair salon and on the Fairmont Monte Carlo. I cherished each and located it onerous to decide on between the “company ladder of hospitality” and being a “magnificence artistic.”
In 2010, I had the chance to affix the opening staff of the model new resort Fairmont Pacific Rim, which was opening simply in time for the Vancouver Olympic Video games, which hosted a majority of the athletes and teams for the video games, and that have was unbelievable!
I juggled the two careers for an additional few years till I met my husband, Colin, a musician from Australia. In 2011, we shortly began combining our companies collectively, providing “music and hair” packages for weddings and occasions all through Vancouver and BC.
Over time, as we received busier with shoppers and we even began to get worldwide alternatives from shoppers trying to e book us for his or her vacation spot occasions. Together with this, we’d plan our personal unbiased music excursions to fill within the gaps in our schedule, and since we wished to be on the street as a lot as we may as a result of we like to journey. We might fill our schedules as much as do something to proceed making a living whereas touring.
As a pure planner and journey lover, I used to be the one to arrange all of our journeys, excursions, logistics, and the administration aspect of issues for each Colin and I. Little did I do know this was organically turning me right into a “music & tour supervisor,” in addition to Colin’s supervisor, reserving all of his music gigs, press/pr, and excursions. At the moment I used to be additionally taking a enterprise administration program and simply cherished to study extra in regards to the enterprise aspect of what we had been doing.
I booked us excursions throughout Canada, Australia, Europe, and North America. We then began making use of, writing, and profitable Canadian music grants to assist us with our touring, new music releases, publishing, and Colin’s new albums. We even received to file one in all his albums at Sarah Macglauhin’s residence studio.
The Begin of Musos Leisure
As we received busier, we had been discovering ourselves having to say no to shoppers, which is one thing we didn’t wish to do, so we began discovering friends inside our business and community to supply to shoppers after we couldn’t take them ourselves. Little did we all know, this was the beginning of constructing our company.
In 2012 we heard from one of many luxurious accommodations Colin was at the moment acting at, the Fairmont Chateau Whistler, that they weren’t proud of the leisure company they had been utilizing to e book their musicians.
This gave me the thought to formally begin our personal company. In spite of everything, it’s just about what we had been doing anyhow, and we pitched them the thought of us taking up. We received the contract and the remainder was historical past… Musos Entertainment was born and co-founded with Colin. This was my first official enterprise.
Immediately, Musos Leisure is a market for stay musicians and DJs for any event, serving Canada, and specializing in BC. We’re a music company offering stay leisure for company occasions and weddings in addition to venues and institutions.
We’ve a rising staff of over 80+ artists and 5 in our administrative staff. We‘ve gained a number of awards, together with Finest Stay Leisure Company in Canada, from CV Enterprise Journal and we had been a finalist for Finest Leisure on the BC Wedding ceremony Awards.
As our enterprise typically brings us on the street, I began sharing our digital nomad life on my Instagram page to maintain up with household and buddies. I fell in love with creating content and connecting with like-minded folks from all walks of life all around the world, and beginning rising an internet following to 10k+.
Throughout this time, I began working with manufacturers, creating content material, and rising an natural on-line group. I fell in love with sharing suggestions from our journey to assist others on their journey as I used to be getting so many questions on tips on how to work from the street, and many others.
Nadia’s Journal
After turning into a mother in 2019, one other artistic concept got here to me, which was making a being pregnant journal. When Covid hit early 2020, we had been in Bali, which then introduced us to Australia the place we had been caught for the remaining 6 months with just about no enterprise, as we had been in stay occasions, and many others.
I took this time to do a artistic challenge, and that’s once I went on to write down Turning into Mama. I co-created Becoming Mama, a being pregnant journal that launched in 2022.
It’s stuffed with journaling pages to fill in all through your being pregnant, in addition to academic interview pages from folks resembling Jillian Harris, Sarah of The Birds Papaya, Shanice Bodwell of The Black Mother’s Weblog, holistic nutritionists, lactation consultants, and extra folks.
It’s really one thing that I want I had once I was pregnant and since I didn’t discover it, I co-created it with a pal, Hanna from the Australian design and publishing home Axel and Ash. Turning into Mama could be present in over 500+ shops worldwide and on-line.
Her Teaching Enterprise
Additionally throughout Covid, I wished to assist others in any method I may, and as so many individuals misplaced their jobs I used to be decided to assist them begin one thing for themselves. I started providing mentoring and enterprise teaching to my on-line group, serving to girls flip their passions right into a revenue.
I co-created a girls’s empowerment group providing a month-to-month girls’s circle, workshops, and training packages to assist different creatives flip their concepts right into a enterprise.
I really like supporting others on their path and proceed to supply mentorship and training packages in addition to workshops supporting different creatives—particularly mothers—to begin their entrepreneurial journey from their passions. This may all be discovered on my private web site, Nadia Bullock.
How A lot Cash She’s Making
To this point, Musos has remodeled $5 million in gross sales, and we’re very proud to say that we have now paid out over $4 million to musicians. Serving to different musicians create a profession out of their ardour for performing is our greatest ardour!
This yr, Musos is projected to make $1.6 million. Apart from our companies, we’re engaged on launching The Artist Academy, which will likely be mentorship and training alternatives for artistic artists and musicians. This will likely be a further earnings stream on prime of our shopper companies.
We’re at the moment engaged on our first musician course to assist different aspiring artists take their abilities and turn out to be thriving skilled working musicians. We’re additionally engaged on a course to show service-based creatives to construct their very own 7+ determine company as we did—social media managers, photographers, videographers, hair stylists, make-up artists, and many others.
We had been pennies away from hitting $1 million in product sales in February 2020. In March 2020, Covid hit and we just about misplaced our whole enterprise for 18 months. We at the moment are projected to do $1.6 million 3 years later.
My book is a brand new launch. I made a decision to co-create it with a small distribution firm and self-publish, that means that I personal extra rights to my e book than going with a conventional writer.
My settlement for the e book is a scaling system, ranging from making a ten% to twenty% fee on all e book gross sales. Presently, the e book has made round $30k in product sales.
Nadia’s Advertising and marketing Methods
One thing we’ve performed since day one which has helped us develop to a 7+ determine enterprise is providing free content material. What I imply by that’s, I supply a free musician or turn out to be a sponsor for any good publicity alternative. This may embody a high-profile occasion, marriage ceremony, honest, or a brand new potential shopper.
Performing stay in entrance of somebody is one of the simplest ways to indicate off the roster I’ve and the customer support we offer. Apart from this, phrase of mouth has all the time been an efficient development technique.
If somebody loved their time with us, we all the time ask folks to fee us on Google, which has helped our web site visitors develop. We grew the enterprise with out utilizing any social media or search engine optimisation. We invested on this in late 2022 and have seen unbelievable returns already, and we’re excited to see that development proceed.
Her Views on search engine optimisation
We’ve simply applied an search engine optimisation technique with knowledgeable now in 2023 that will likely be launching these methods on our new web site in April 2023.
Earlier than this, we discovered that getting unbelievable 5-star opinions on Google has helped our web site visitors develop, in addition to placing all our awards and media publications on our web site.
Nadia’s Content material Creation Course of
We simply put collectively a brand new technique that features our 3 major pillars: entertain, educate, and group. We wish to be the place the place each our shoppers and musicians can come to study all the pieces from what’s taking place in our business and tips on how to assist them plan the music for his or her marriage ceremony to how an artist can develop their skilled careers.
Her E-mail Checklist
We do have an e-mail listing that we didn’t give attention to prior to now decade. It’s a compilation of all our shoppers and group members inside the final 10 years. Transferring ahead, we will likely be providing a brand new freebie on our new web site to develop it, as we all know how essential that is for the way forward for any enterprise.
How A lot Time She Spends on Her Enterprise
Does a enterprise proprietor ever shut off? I don’t suppose so. It doesn’t matter what time of day it’s, we’ll all the time have our enterprise telephones on and unintentionally test emails within the evenings. A few of my greatest enterprise concepts come after my baths at evening, so whereas I’m making an attempt onerous to create strict boundaries round my work-life stability, household life, and self-care, I may by no means put a quantity on this.
Nadia’s Favourite Assets
I’m your self-growth BFF. I’m the pal that has each self-help, self-discovery, and development mindset e book on my bookshelf. I’m a self-discovery junkie that likes to study extra about myself and the way I could be the perfect model of myself for me personally and my enterprise.
I’ve thousands and thousands of books, YouTube movies, and TED Talks that I can share, and I hope to have a TED Speak of my very own at some point. For now, I can share these sources that I really like for development in any business and enterprise:
- Strength Finders – I make each staff member do that once they get employed in addition to I re-take this evaluation each few years. I consider we do our greatest work and construct the perfect groups after we give attention to our strengths (not our weaknesses).
- Human Design – This can be a New Age-inspired pseudo-scientific observe. Its proponents describe it as a holistic self-knowledge system. It might be a bit woo-woo for some however this was a life-changing self-assessment for me that helped me discover ways to make choices higher. I’m a manifestor in Human Design. If you happen to like self-growth/character assessments just like the enneagram, you’d love this one!
- Marketplace Founders – This can be a networking group platform the place you possibly can join with different market founders such because the founding father of Airbnb, Uber, and many others. It’s nice for networking, discovering sources, mentoring packages, help, and many others.
Her High Instruments
My go-to instruments are:
- Quickbooks on-line, for all issues bookkeeping
- Slack, for speaking irrespective of the place our staff is on this planet
- Dubsado, for supporting us with automated workflows, and
- Scheduling System/Overture – That is the calendar software program program we use for our shoppers and artists. When you may use Google Calendar in an analogous capability, this has so many bells and whistles that we couldn’t run our company with out it.
Her Greatest Problem
That must be staffing. There are such a lot of components when working in our business and working remotely, particularly previous to 2020 (as a result of we have now all the time been a distant staff).
Main a staff remotely has its challenges, as does working remotely as an worker for those who love in-person social interplay every day. We’ve struggled with dishonesty, unloyalty, stealing, and many others.
Since Covid, and with folks having had an opportunity to expertise distant work, they know now whether or not or not it’s for them, which has helped us rebuild our staff with individuals who recognize the advantages of a distant staff and who perceive the components round this.
Her Best Accomplishment
I had an worker lately say to me “I really like my job, the corporate, its values, and dealing for you guys as leaders.” That is crucial accomplishment for me.
What She Needs She Knew When She Began
I want I had identified that as a lot as I’m a folks pleaser, you possibly can’t please 100% of individuals 100% of the time. Nevertheless, for those who proceed to attempt by means of onerous work, wonderful customer support, and being empathetic, it’s the perfect you are able to do.
Nadia’s Essential Mistake
I believe making an attempt to do all the pieces on our personal, particularly at first after we could not afford to outsource, we tried to do all the pieces ourselves in all areas, even the areas we weren’t robust in (e.g. bookkeeping).
This led to massive errors which, in the long run, price us extra to repair than had we outsourced them at first.
I additionally consider that it’s extraordinarily essential as a enterprise proprietor to know your numbers, however for those who don’t know what you are doing, ask for assist.
Her Recommendation for Different Entrepreneurs
Simply begin right now. It gained’t be good, however you’ll determine it out as you go alongside. Have ardour, work onerous, and ensure it’s one thing you like, as this will likely be your motivator on difficult days, and there will likely be lots of these!
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