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Google Analytics 4 is the most recent model of Google Analytics, often known as GA4, and replaces the earlier UA, or Common Analytics model. GA4 makes use of machine studying know-how to assist analytics customers perceive buyer habits throughout a number of gadgets and platforms. It gives extra granular knowledge about consumer engagement and contains options resembling occasion monitoring, cross-device monitoring, and funnel evaluation.
With the GA4 migration underway, the time has come for all of us to embrace change, and don’t neglect, you solely have till July 1, 2023, earlier than the swap to GA4 is everlasting. On this Each day search engine optimization Repair version, we’ll take you thru an introduction to GA4, together with how GA4 is built-in into the Moz Professional instrument.
Introducing GA4
On this video, I’ll take you thru an introduction to GA4, explaining the primary variations as in comparison with UA so you possibly can higher perceive why and the way you need to be utilizing GA4.
The right way to Join GA4 to Moz Professional
On this video, you’ll uncover the way to join your GA4 account to Moz Professional. You’ll first want admin entry to your Google Analytics account; from there, you possibly can fly!
Perceive the Website Visitors Tab
On this video, I’ll clarify the analytics knowledge you’ll see within the Site Traffic part of a Marketing campaign. The Website Visitors part means that you can monitor your natural visitors for tendencies and insights.
Perceive the Touchdown Pages Tab
On this video, I’ll information you thru the analytics knowledge you’ll see within the Landing Pages tab within the Rankings part of a Marketing campaign. Touchdown Pages makes use of your tracked key phrases that will help you decide which key phrases could also be sending your web site visitors.
Study extra about GA4 in our Beginner’s Guide to Google Analytics.
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