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Oh boy. This retains taking place. Simply yesterday, I wrote about how Inspect Tool has gone away. And now it’s conditional formatting.
This appears like a replay. However let’s stroll by means of what advertisers are seeing, the advantages we lose, and what this implies…
The place Did It Go?
Conditional formatting was an possibility inside your customized advert studies. In the event you clicked the dropdown on an merchandise within the header row, you’d get the choice for “Format.”
Effectively, that is what I see once I do this now…
This was first delivered to my consideration by a reader who commented on my authentic put up about conditional formatting, so I’m not alone.
It’s… gone.
What Are We Dropping?
This was an excellent helpful function that allowed you to shortly get visible queues in regards to the efficiency of your adverts.
You’ll create guidelines…
These formatting guidelines might spotlight whether or not a outcome was “good” or “dangerous,” or it could possibly be a variety of colours for all the things in between.
Right here’s an instance of what the ultimate product may seem like…
This was particularly helpful in the event you had loads to maintain monitor of.
What Does This Imply?
I’ve a tough time developing with a very good principle concerning what has occurred right here. I assume conditional formatting was initially lined within the Assist Middle, nevertheless it’s not talked about now. Was it eliminated or was it by no means there?
What could be the motivation for eradicating it? It’s simpler to clarify the elimination of metrics that could be inaccurate or incomplete. However, what could be the reasoning behind eradicating conditional formatting?
Is it doable that is being moved to Adverts Supervisor’s predominant reporting interface? Certain, I assume. However past that, there solely seem like two explanations:
1. It’s gone for good.
2. It is a bug or beneath development, and we’ll see it once more quickly.
With out a proof from Meta, we are able to solely guess.
Your Flip
Have you ever misplaced conditional formatting, too? Did you employ it?
Let me know within the feedback beneath!
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