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Digital abundance creates a brand new drawback.
Most of our lives are full of “or” choices. You possibly can have this or that. It can save you cash for the massive social gathering or you’ll be able to exit for lunch. You possibly can have precisely one factor for dessert–cake or fruit.
However the battle for our consideration has given us greater than 1,000,000 issues to observe on YouTube, one other million songs to take heed to on Qobuz, and limitless bingeing (which didn’t even use to be a phrase) on dozens of streaming channels.
No or. Merely and.
Which means that decisions have fewer penalties. It implies that time counts for much less, it merely fades away. And it turns the sharp aid of selection into the borderless fatigue of ‘no matter’.
Even when it’s potential to keep away from a selection, it might make sense to make one.
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