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Popular culture depends upon shortage. When there are just a few TV stations or a dozen radio stations, it’s possible that many people watch or hear the identical factor on the identical time.
And so a preferred TV present or tune from fifty years in the past most likely reached twenty occasions as many individuals as a preferred hit in the present day.
However the lengthy tail brings different advantages. Extra selections, extra innovation.
Not only a lengthy tail of consumption, but in addition a spectacular lower in the price of manufacturing. Improvements in computer systems, cameras and AI imply that folks could make content material with out permission from a gatekeeper.
Within the newest AI breakthrough, right here’s a current Paul McCartney song ‘up to date’ to make use of the voice of a young Paul McCartney.
You may hear a fast snippet right here:
Whereas that is technically wonderful, what it highlights is that inside a number of weeks, we’re going to see 1000’s (or tens of millions) of recent songs created by AI and out there on YouTube and streaming channels. A few of them might be mediocre. Some might be breakthroughs. And some might be hits.
Creating music (or writing) is an inherently human exercise, and it doesn’t go away. What does go away, although, is the industrial dynamic of 1000’s of someones in Nashville or Hollywood hitting it massive massive massive with nothing however a typewriter or a guitar.
The top of pop and the rise of the lengthy tail and AI brings us again a century. Identical to it was once–small circles of individuals, not mass markets. However this time with infinite alternative and a enterprise mannequin that’s arduous to visualise.
PS my pal Paige has a brand new book out. You may learn the digital version totally free with password pal.
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